Reference Guide

Report dimensions

Below are all the dimensions that can be extracted from the DAS reporting system.

Dimension Table Legend

In the Dimension column, you’ll find the official full name of the dimension and its short version, along with a description.

The Report Name column lists the reports where this metric can be found.

Dimension Report name
Activity
ACTIVITY_ID

,

activity_id

 📅 Historical,
🛍️ Adp Activities,
🛒 Conversions (new activity),
🎁 Offers statistics
Activity Group
activity_group_id

 🛍️ Adp Activities
Activity group
ACTIVITY_GROUP_ID

,

activity_group_id

 🛒 Conversions (new activity),
🎁 Offers statistics
Activity time
EVENT_TIMESTAMP

 🛒 Conversions (new activity)
Ad interaction time (deprecated)
TOUCHPOINTS

 🛒 Conversions (new activity)
Ad redirects URL
REDIRECT_URL

 👉 AdClicks
Ad unit site URL
DOCUMENT_URL

 👉 AdClicks
Ad unit site referer
DOCUMENT_REFERER

 👉 AdClicks
Advertiser
ADVERTISER_ID

,

advertiser_id

 📅 Historical,
📊 DAS Line item stats,
➽ Historical omnichannel events,
🛍️ Adp Activities,
🛒 Conversions (new activity),
👉 AdClicks,
🎁 Offers statistics
Age - UO
K1

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Agency
AGENCY_ID

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Anonymized
ANONYMIZED

,

anonymized

 📅 Historical,
🛍️ Adp Activities,
🛒 Conversions (new activity)
Area
AREA

,

area

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks,
🎁 Offers statistics
Audience segment
ADP_AUD

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Bid rate
BID_RATE

 🛒 Conversions (new activity)
Bidder
system

 🌐 Prebid analytics (new)
Bidder variant
BIDDER_VARIANT

 📅 Historical
Billing model
BILLING_MODELS_TYPES

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Browser
browser

 🌐 Prebid analytics (new)
Browser accurate
BROWSER_ACCURATE

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Browser version
browser_ver

 🌐 Prebid analytics (new)
Category
categories

 🎁 Offers statistics
Category ID
campaign_id

 ➽ Archive for Eventcount
Category name
campaign_name

 ➽ Archive for Eventcount
Channel of dynamic line item
LINEITEM_CHANNEL

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Channel variant of dynamic line item
LINEITEM_CHANNEL_VARIANT

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
City - UO
K9

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Click delay
DELAY

 👉 AdClicks
Composition
COMPOSITION

 📅 Historical,
👉 AdClicks
Configuration version number for creative
CRE_CONF_VERSION

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Configuration version number for line item
LI_CONF_VERSION

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Consent - UO
K10

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Contractor ID
CONTRACTOR_ID

 📅 Historical,
➽ Historical omnichannel events
Contractor Name
CONTRACTOR_NAME

 📅 Historical,
➽ Historical omnichannel events
Conversion type
CONVERSION_TYPE

 🛒 Conversions (new activity)
Cookie Deprecation Label
cookie_deprecation_label

 🛍️ Adp Activities
Cookie deprecation label
COOKIE_DEPRECATION_LABEL

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Corrected
CORRECTED

 📅 Historical,
👉 AdClicks
Corrected reason
CORRECTED_REASON

 📅 Historical,
👉 AdClicks
Counter ID
creative_id

 ➽ Archive for Eventcount
Counter name
creative_name

 ➽ Archive for Eventcount
Country
acc_geoip_country_iso

 🌐 Prebid analytics (new)
Country - UO
K3

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Creative
ID_2

,

id_2

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks,
🎁 Offers statistics,
🎥 Video - campaign and creation report
Creative id
creative_id

 🌐 Prebid analytics (new)
Currency
currency

Currency of the reported revenue (e.g. EUR, PLN, USD) — filter or group to avoid mixing amounts booked in different currencies		 📅 Historical
Custom event name
CUSTOM_EVENT

 📅 Historical,
👉 AdClicks
Custom field - Billing type
CF_BILLING_TYPE

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Custom field - Deal type
CF_DEAL_TYPE

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Custom field - Device type
CF_DEVICE_TYPE

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Custom field - Distribution type
CF_DISTRIBUTION_TYPE

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Custom field - Package type
CF_PACKAGE_TYPE

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Custom field - Payment type
CF_PAYMENT_TYPE

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Custom field - Sell type
CF_SELL_TYPE

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Deal
deal

Deal associated with the line item		 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks,
🎁 Offers statistics
Device type
DEVICE_TYPE

,

acc_device_type

 👉 AdClicks,
🌐 Prebid analytics (new),
🚀 Web Core vitals
Domain
referer_hostname

 🛍️ Adp Activities
Domain of the advertiser
advertiser_domain

 🌐 Prebid analytics (new)
Education - UO
K7

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Emission Logic (detailed)
EMISSION_LOGIC

 📅 Historical,
🛒 Conversions (new activity)
Emission Logic (general)
CREATIVE_EMISSION_LOGIC

 📅 Historical,
👉 AdClicks
Emission logic
emission_logic

 🎁 Offers statistics
Event ID
EVENT_ID

 👉 AdClicks
Event Referer
event_referer

 🛍️ Adp Activities
Event datetime
EVENT_DATETIME

 👉 AdClicks
Event name
event_type

 ➽ Archive for Eventcount
Event redirection
event_count_url

 ➽ Archive for Eventcount
Event timestamp
EVENT_TIMESTAMP

 👉 AdClicks
Event type
EVENT_TYPE

 ➽ Historical omnichannel events
External serving
IS_EXTERNAL_SERVING

 📅 Historical,
🛒 Conversions (new activity)
External system
SYSTEM

 ➽ Historical omnichannel events
External system campaign ID
CAMPAIGN_ID

 ➽ Historical omnichannel events
Feed
feed_id

 🎁 Offers statistics
From Mobile Device
IS_MOBILE

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Header Bidding Format
HB_FORMAT

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
ID transakcji
EVENT_ID

 ➽ Performance Easy - transactions report
Industry - UO
K4

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Init version
init_ver

 🌐 Prebid analytics (new),
🚀 Web Core vitals
Interests - UO
K6

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Invoiced
INVOICED

 📅 Historical
Line item
line_item

Line item associated with the deal		 📅 Historical,
📊 DAS Line item stats,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks,
🎁 Offers statistics,
🛍 Retail Media Network - raport okresowy kampanii,
🎥 Video - raport okresowy kampanii,
🎥 Video - raport okresowy kampanii (dzienny),
🎥 Video - campaign and creation report
Line item ad type
LI_AD_TYPE

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Mail Transfer Protocol
PROTOCOL

 📅 Historical
Nearest Targeting Point Lat
NPOI_LAT

 📅 Historical,
🛒 Conversions (new activity)
Nearest Targeting Point Lng
NPOI_LNG

 📅 Historical,
🛒 Conversions (new activity)
Network
TENANT

 ➽ ADP Usage Analytics
Oferty
PRODUCTS

 ➽ Performance Easy - transactions report
Offer Id
offer_id

 🎁 Offers statistics
Offer id
OFFER_ID

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Offer name
offer_name

 🎁 Offers statistics
Offer url
offer_url

 🎁 Offers statistics
Operating System
OS

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Operating system
os

 🌐 Prebid analytics (new)
Order Id
order_id

 🛍️ Adp Activities
Order id
ORDER_ID

 🛒 Conversions (new activity)
Position
POS

,

pos

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks,
🌐 Prebid analytics (new)
Postal code - UO
K8

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Prebid auction result
prebid_auction_result

 🌐 Prebid analytics (new)
Prebid auction source
prebid_auction_source

 🌐 Prebid analytics (new)
Prebid auction won
adserver_auction_won

 🌐 Prebid analytics (new)
Prebid bid rate
prebid_bid_rate_auction

 🌐 Prebid analytics (new)
Prebid deal
PREBID_DEAL

 📅 Historical
Prebid version
prebid_version

 🌐 Prebid analytics (new)
Priority
PRIORITY

 📅 Historical,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Product
PRODUCT_ID

 📅 Historical,
📊 DAS Line item stats,
➽ Historical omnichannel events,
🛒 Conversions (new activity),
👉 AdClicks
Products
PRODUCTS

 🛒 Conversions (new activity)
Profession - UO
K5

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Publication structure
PUBLICATION_STRUCTURE

 👉 AdClicks
Referer
REFERER

 🛒 Conversions (new activity)
Region - UO
K2

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Segment A/B
SEG_AB

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Segment A/B Set
SEG_AB_SET

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Segment Random Set
SEG_RAND_SET

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Server
SERVER

 🛒 Conversions (new activity),
👉 AdClicks
Service type
SERVICE_TYPE

 📅 Historical,
➽ Historical omnichannel events
Sex - UO
K0

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Site
SITE

,

site

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks,
🌐 Prebid analytics (new),
➽ ADP Usage Analytics,
🎁 Offers statistics,
🚀 Web Core vitals
Size
CRE_SIZE

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Slot
SLOT

,

slot

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks,
🌐 Prebid analytics (new),
➽ ADP Usage Analytics,
🎁 Offers statistics
Status of floors configuration: success, error, timeout, invalid. Only available for prebid adapter
floors_status

 🌐 Prebid analytics (new)
System
SYSTEM

,

system

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks,
🎁 Offers statistics
Teaser ID
TEASER_ID

 📅 Historical,
👉 AdClicks
Template
TPL_CODE

 📅 Historical,
🛒 Conversions (new activity)
Time between click and conversion
DELAY

 🛒 Conversions (new activity)
Track Id
track_id

 🛍️ Adp Activities
Traffic source referer
traffic_source_referer

,

TRAFFIC_SOURCE_REFERER

 🛍️ Adp Activities,
🛒 Conversions (new activity)
UTM Campaign
UTM_CAMPAIGN

,

utm_campaign

 📅 Historical,
🛍️ Adp Activities,
🛒 Conversions (new activity),
👉 AdClicks
UTM Content
UTM_CONTENT

,

utm_content

 📅 Historical,
🛍️ Adp Activities,
👉 AdClicks
UTM Medium
UTM_MEDIUM

,

utm_medium

 📅 Historical,
🛍️ Adp Activities,
🛒 Conversions (new activity),
👉 AdClicks
UTM Name
UTM_NAME

 📅 Historical,
👉 AdClicks
UTM Real Lineitem ID (based on UTM Term)
UTM_REAL_LINEITEM_ID

 📅 Historical
UTM Real Source ID (based on UTM Term)
UTM_REAL_SOURCE_ID

 📅 Historical
UTM Real Source Name (based on UTM Term)
UTM_REAL_SOURCE_NAME

 📅 Historical
UTM Source
UTM_SOURCE

,

utm_source

 📅 Historical,
🛍️ Adp Activities,
🛒 Conversions (new activity),
👉 AdClicks
UTM Term
UTM_TERM

,

utm_term

 📅 Historical,
🛍️ Adp Activities,
🛒 Conversions (new activity),
👉 AdClicks
Unused recommendation filters
UN_RF_NAMES

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Used audience segment
USED_ADP_AUD

 📅 Historical,
🛒 Conversions (new activity)
Used recommendation filters
RF_NAMES

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
User
user

 ➽ Archive for Eventcount
User A/B segment
seg_ab

 🌐 Prebid analytics (new),
🚀 Web Core vitals
User IP
USER_IP

 👉 AdClicks
Vast node id
VAST_NODE_ID

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Vast product id
VAST_PRODUCT_ID

 📅 Historical,
🛒 Conversions (new activity),
👉 AdClicks
Web Browser
BROWSER

 📅 Historical
Website Id
WEBSITE_ID

 📅 Historical,
➽ Historical omnichannel events,
👉 AdClicks
Website Name
WEBSITE_NAME

 📅 Historical,
➽ Historical omnichannel events
Zone
ZONE

 📅 Historical,
👉 AdClicks
eCPM baseline (deprecated)
ECP_BASELINE

 📅 Historical,
🛒 Conversions (new activity)

Updated about 1 month ago

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Updated about 1 month ago

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