Welcome to Ring DAS

Ring DAS is a comprehensive SaaS advertising technology platform designed to power modern digital advertising ecosystems. Whether you're a publisher monetizing content, a retail media network building advertising into your marketplace, or an advertiser managing campaigns, Ring DAS provides the tools and infrastructure you need.

What is Ring DAS?

Ring DAS (Digital Advertising System) is an integrated platform that combines:

• 🚀 Ad Serving & Delivery - High-performance ad serving with ML-powered optimization
• 🛍️ Retail Media Capabilities - Purpose-built for retail advertising and marketplace monetization
• 📊 Campaign Management - Complete campaign lifecycle from deals to creatives
• 🎯 Advanced Targeting - Audience segmentation and contextual targeting
• 📈 Real-time Analytics - Comprehensive reporting and performance insights
• 🔧 Developer-Friendly APIs - GraphQL API and multiple SDKs for seamless integration

Who Uses Ring DAS?

Quick Start Paths

Based on your role and goals, here are recommended starting points:

🔧 For Developers

1. Authentication & API Keys - Set up API access
2. Quick Start Guide - 15-minute integration
3. API Reference - Explore endpoints
4. SDKs - Language-specific libraries

📊 For Business Users

1. Platform Overview - Understand capabilities
2. Creating Your First Campaign - Step-by-step guide
3. Dashboard Access - Monitor performance
4. Best Practices - Optimization tips

🛍️ For Retail Media Networks

1. Retail Media Overview - Purpose-built features
2. Product Catalogs - Catalog management
3. Attribution Models - Measure impact
4. Sponsored Products - Product advertising

Core Platform Components

Ring DAS is organized into modular components that work together seamlessly:

graph TB
    subgraph "Data Layer"
        A[Offers & Catalogs]
        B[Inventory]
        C[Audience Data]
    end

    subgraph "Decision Layer"
        D[Ad Delivery Engine]
        E[ML Optimization]
        F[Bidder]
    end

    subgraph "Experience Layer"
        G[Self-Service Portals]
        H[Campaign Management]
        I[Reports & Analytics]
    end

    A --> D
    B --> D
    C --> D
    D --> E
    E --> F
    F --> H
    H --> I
    G --> H

What Makes Ring DAS Different?

🎯 Retail Media Native

Unlike generic ad servers, Ring DAS was designed from the ground up for retail media with features like:

• Product catalog integration
• Multi-tier attribution (Direct, Halo, Omnichannel)
• Sponsored product placements
• First-party data activation

⚡ Performance at Scale

• Handle up to 10,000 bid requests per second
• Sub-150ms decision latency (p95)
• 99.8% availability SLA
• Real-time reporting with 15-minute data freshness

🔓 Transparency & Control

• White-label self-service portals
• Full API access for programmatic control
• Granular reporting and attribution
• Compliance with GDPR, DSA, and TCF v2.2

Next Steps

New to Ring DAS? Start with our Platform Overview to understand the architecture and key concepts.

Ready to dive deeper? Use our persona-based navigation to find the most relevant content for your needs:

Choose Your Path →

Getting Help

• 📚 Browse our comprehensive documentation
• 🔍 Use the search bar to find specific topics
• 💬 Check Common Issues & Solutions
• 📧 Contact your account manager for personalized support

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Welcome to Ring DAS - let's build something amazing together!