Shopify Custom Pixel Integration

This guide provides step-by-step instructions on how to embed the tracking pixel on your Shopify store using the custom pixel feature.

Step 1: Navigate to Customer Events

1. Go to your Shopify admin panel
2. Navigate to Settings > Customer Events

Step 2: Add Custom Pixel

1. Click Add custom pixel
2. Enter a name for your pixel (e.g., "Tracking Pixel")
3. Click Add pixel

Step 3: Configure Privacy Settings

In the Customer Privacy settings, configure the appropriate consent settings based on your requirements and regional regulations.

Recommended settings:

• Permission: Not required
• Data sale: Data collected does not qualify as data sale

Step 4: Add Pixel Code

Paste the following code into the editor:

window.dlApi = window.dlApi || { cmd: [] };
window.dlApi.shopifyAnalytics = analytics;
var script = document.createElement('script');
script.src = '{{PIXEL_SCRIPT_URL}}';
script.async = true;
document.head.appendChild(script);

Replace {{PIXEL_SCRIPT_URL}} with the actual script URL provided by your account manager.

Step 5: Save and Connect

1. Click Save to save your pixel configuration
2. Click Connect to activate the pixel on your store

Verification

After connecting the pixel:

• Visit your store and perform test actions (view products, add to cart)
• Check the pixel status in Customer Events settings
• Verify events are being tracked in your analytics dashboard