Google Tag Manager Pixel Integration

This guide shows how to integrate the tracking pixel using Google Tag Manager (GTM).

Step 1: Login and Container Selection

Log in to your Google Tag Manager account and select the container where you want to add the script.

Step 2: Create a New Tag

1. Navigate to Tags in the left menu
2. Click New to add a new tag
3. Give it a descriptive name (e.g., "Tracking Pixel")

Step 3: Configure Tag Type

1. Click on the Tag Configuration field
2. Select Custom HTML from the list

Step 4: Embed the Script

Paste the following code into the HTML field:

<script src="{{PIXEL_SCRIPT_URL}}" async></script>

Replace {{PIXEL_SCRIPT_URL}} with the actual script URL provided by your account manager.

Step 5: Configure Trigger

1. Click on the Triggering field
2. Select All Pages from the trigger list

Step 6: Save and Publish

1. Click Save to save your tag
2. Click Submit to publish the changes
3. Add a version name and description
4. Click Publish

Verification

After publishing:

• Use GTM Preview mode to verify the tag fires correctly
• Check the Network tab in Developer Tools to confirm the script loads
• Verify e-commerce events are being captured