Website Pixel Integration

Embed the tracking pixel directly on your website

Website Pixel Integration

This guide shows how to integrate the tracking pixel directly on your website by adding the script to your HTML.

Step 1: Locate HTML Header Files

Find the file(s) on your website that contain the HTML header code. If you're not sure where it's located, search for files containing the closing tag: </head>

Step 2: Embed the Pixel Script

In each file containing the HTML header, embed the tracking script just before the </head> tag:

<script src="{{PIXEL_SCRIPT_URL}}" async></script>

Replace {{PIXEL_SCRIPT_URL}} with the actual script URL provided by your account manager.

Step 3: Publish Changes

Save all modified files and upload the changes to your website server (for example, using FTP or your deployment pipeline).

Verification

After publishing, verify the integration by:

  • Opening your website in a browser
  • Opening Developer Tools (F12) > Network tab
  • Confirming the pixel script loads successfully
  • Checking that e-commerce events are being sent