Compliance Overview

Ring DAS provides comprehensive compliance capabilities to help publishers, advertisers, and platforms meet global privacy regulations and brand safety standards. This guide provides an overview of compliance features and regulatory frameworks supported by the platform.

Regulatory Frameworks Supported

Ring DAS compliance infrastructure addresses major privacy and advertising regulations across global markets:

European Union

• GDPR (General Data Protection Regulation)
• ePrivacy Directive (Cookie Law)
• Digital Services Act (DSA)
• IAB TCF v2.2 (Transparency & Consent Framework)

Core Compliance Capabilities

1. Consent Management

Ring DAS integrates with leading Consent Management Platforms (CMPs) and provides native consent checking:

graph TD
    A[User Visits Page] --> B{CMP Available?}
    B -->|Yes| C[Load CMP]
    B -->|No| D[Default Consent State]
    C --> E[User Makes Choice]
    D --> F[Load Ring DAS]
    E --> F
    F --> G{Check Consent Status}
    G -->|Consented| H[Serve Personalized Ads]
    G -->|Not Consented| I[Serve Non-Personalized Ads]
    G -->|Rejected| J[No Ad Serving]

Key Features:

• IAB TCF v2.2 string parsing
• Real-time consent status verification
• Granular purpose and vendor consent checking
• Google Additional Consent Mode support
• Consent signal forwarding to demand partners

2. User Privacy Rights

Ring DAS supports all major privacy rights mandated by global regulations:

3. Data Protection by Design

Ring DAS implements privacy by design principles throughout the platform:

Data Minimization:

• Collect only necessary identifiers (LU, AID)
• Configurable data retention periods
• Automatic data expiration and purging

Purpose Limitation:

• Data processing tied to specific purposes
• Consent purpose mapping (IAB purposes 1-10)
• Purpose-based data access controls

Security Measures:

• Encryption at rest and in transit (TLS 1.3)
• Pseudonymization of user identifiers
• Access logging and audit trails
• Regular security assessments

4. Transparency & Accountability

Data Processing Records:

• Comprehensive processing activity logging
• Data flow documentation
• Third-party processor inventory
• Transfer impact assessments

User Transparency:

• Privacy policy integration
• Clear consent language
• Data usage disclosures
• Easy-to-access privacy controls

Compliance Architecture

Ring DAS compliance is built on a multi-layered architecture:

graph TB
    subgraph "User Layer"
        A[Web Browser]
        B[Mobile App]
    end

    subgraph "Consent Layer"
        C[CMP Integration]
        D[Consent Manager]
        E[TCF String Parser]
    end

    subgraph "Platform Layer"
        F[Ad Request Handler]
        G[Privacy Filter]
        H[Data Controller]
    end

    subgraph "Storage Layer"
        I[User Data Store]
        J[Consent Records]
        K[Audit Logs]
    end

    subgraph "Compliance Layer"
        L[Privacy Rights API]
        M[Retention Manager]
        N[Reporting Engine]
    end

    A --> C
    B --> C
    C --> D
    D --> E
    E --> F
    F --> G
    G --> H
    H --> I
    D --> J
    H --> K
    L --> I
    M --> I
    N --> K

Component Responsibilities

Consent Manager:

• Parse and validate IAB TCF strings
• Check vendor and purpose consent
• Store consent decisions
• Handle consent updates

Privacy Filter:

• Block requests without valid consent
• Remove PII from non-consented requests
• Apply geographic restrictions
• Enforce do-not-sell signals

Data Controller:

• Manage user identifiers (LU, AID)
• Apply retention policies
• Process privacy rights requests
• Maintain data lineage

Retention Manager:

• Automatic data expiration
• Configurable retention periods by data type
• Deletion verification and logging
• Compliance with "right to erasure"

Data Retention Policies

Ring DAS implements configurable retention policies aligned with regulatory requirements:

Conclusion

Ring DAS provides enterprise-grade compliance capabilities addressing global privacy regulations and brand safety requirements. By implementing privacy by design, transparent consent management, and comprehensive user rights support, Ring DAS helps organizations build trust while delivering effective advertising outcomes.

Proper compliance requires ongoing attention, regular audits, and cross-functional collaboration. Use this documentation as a foundation, and consult legal counsel for jurisdiction-specific implementation guidance.