Pixel Events Reference

The tracking pixel collects various e-commerce events to enable audience targeting, conversion tracking, and campaign optimization. This page documents all supported event types.

Event Types

Event	event_type	Auto-detected	Description
Site entry	`site_entry`	No (API only)	Triggered when a user first enters the website (beginning of a session)
Page view	`page_view`	Yes	Triggered on every page load throughout the user's session
Product detail	`product_detail`	Yes	Triggered when a user views a product detail page (PDP)
Products impression (list)	`product_list`	Yes	Triggered when a user views a list of products (category pages, search results, recommendations)
Add to cart	`add_to_cart`	Yes	Triggered when a user adds a product to their shopping cart
Remove from cart	`remove_from_cart`	Yes	Triggered when a user removes a product from their shopping cart
View cart	`view_cart`	Yes	Triggered when a user views their shopping cart page
Checkout	`checkout`	Yes	Triggered when a user initiates the checkout process
Item purchased	`purchased`	Yes	Triggered when a purchase is completed
Transactions	`transaction`	No (API only)	Triggered when a transaction is completed
Product redirect	`product_redirect`	No (API only)	Triggered when a user is redirected to a product page (e.g., from an ad click)
Search query	`search_query`	No (API only)	Triggered when a user performs a search on the website
Custom	`custom`	No (API only)	Custom events for business-specific interactions not covered by standard events

Events marked as "Auto-detected" are automatically captured by the pixel when properly integrated. Events marked "API only" require manual implementation via the tracking API, for example using DAS Tag Manager or other tag management solutions.

For pixel integration guides, see: