Activity Tracking Configuration

To collect e-commerce events from a shop, you need to complete the following steps:

Prerequisites

• Access to DAS Adserver with appropriate permissions
• Access to Tag Manager
• Shop domain where events will be collected

Step 1: Create Activity Group

1. Go to DAS Adserver > Activity tab
2. Click Create Activity Group
3. Fill in the required fields:
   • Name: Shop domain or descriptive name
   • Advertisers: Select the associated advertisers
   • Integration Variant: Select GA Enhanced Ecommerce
   • Clicks Lookback: choose number of days (default: 60 days)
4. Create at least one Activity before saving (required to save the Activity Group)
5. Save the Activity Group

Step 2: Create Activities

For each event type you want to track, create an activity within the Activity Group:

1. Open the Activity Group created in Step 1
2. Hover over the Activities tab and click Create New
3. Fill in the required fields:
   • Name: Descriptive name for the activity
   • Status: Select Active
   • Activity Type: Select the activity type
   • Expected URL: Set the URL where the event will be triggered
4. Repeat for each event type you need

Common activity types for e-commerce:

Step 3: Create Tag in Tag Manager

1. Go to Tag Manager
2. Click Create Tag

Step 4: Configure Tag Settings

In the tag configuration:

1. Set Name: Enter a descriptive name for the tag
2. Set Type: Select Simple, page context
3. Set Start date and End date: Define the tag's active period

Step 5: Configure Tag Template and Target

1. Select template: Google Ecommerce (lps/Google-Ecommerce)
2. Select the Activity Group Network
3. Activity Group: Select the Activity Group created in Step 1
4. Activity Events: Check all event types you want to collect (e.g., Product detail, Add to cart, Checkout, Item purchased)
5. Data Layer: Select dataLayer (or shopLayer if the shop uses a custom name)

In the Target section, set the ad unit to the shop's hostname after applying the following transformation:

Transformation rules:

• Remove the www. prefix (if present)
• Replace all non-alphanumeric characters (except hyphens) with underscores

Examples:

The transformation formula is: hostname.replace(/^www\./, '').replace(/[^\w-]+/g, '_')

Step 6: Embed Tracking Pixel

Embed the tracking pixel on the shop website. Choose the integration method that fits your platform:

• Website Integration - Direct HTML integration
• Google Tag Manager Integration - Using GTM
• Shopify Integration - Shopify custom pixel

Verification

After completing all steps, verify that:

• Activity Group is created and active
• All required activities are created within the group
• Tag is created with correct template (Google Ecommerce)
• Tag is linked to the Activity Group
• Target domain is correctly transformed
• Pixel is embedded on the shop website
• Events appear in activity reports

What's Next

• Website Pixel Integration - Direct HTML integration
• Google Tag Manager Integration - Using GTM
• Shopify Integration - Shopify custom pixel